Mozwebmedia
Case Study
Atlanta Screen Prints

Client Background

Atlanta Screen Prints is a leading provider of custom screen printing services based in Atlanta, Georgia. With a focus on delivering high-quality products and exceptional customer service, Atlanta Screen Prints caters to a diverse range of clients, including businesses, schools, and organizations looking for custom apparel and promotional items.

Challenge

Atlanta Screen Prints approached Moz Web Media LLC with the goal of improving their online visibility and organic search rankings. Despite offering top-notch products and services, they were struggling to rank prominently on Google for their target keywords. They wanted to increase their online presence to attract more local and national customers and compete effectively in the highly competitive custom printing industry.

Strategy

Moz Web Media LLC conducted a comprehensive analysis of Atlanta Screen Prints' website, identifying areas for improvement in their SEO strategy. The strategy included:

  1. Keyword Research: Conducted in-depth keyword research to identify relevant keywords with high search volume and moderate competition related to custom screen printing and related services.
  2. On-Page Optimization: Implemented on-page optimization techniques, including optimizing meta tags, improving content quality, and enhancing the website's overall structure to make it more search engine friendly.
  3. Content Creation: Developed high-quality, relevant content focusing on Atlanta Screen Prints' services, industry trends, and customer testimonials to engage users and improve the website's authority.
  4. Local SEO: Implemented a local SEO strategy to improve Atlanta Screen Prints' visibility in local searches, including optimizing Google My Business profile, creating local citations, and improving NAP (Name, Address, Phone Number) consistency.
  5. Technical SEO: Addressed technical issues on the website, such as site speed optimization, mobile responsiveness, and fixing crawl errors to enhance the overall user experience and search engine crawlability.

Results

As a result of Moz Web Media LLC's SEO efforts, Atlanta Screen Prints experienced significant improvements in their online visibility and search engine rankings:

  1. Improved Keyword Rankings: Majority of Atlanta Screen Prints' target keywords achieved higher rankings on Google, including several top positions for competitive industry keywords.
  2. Increased Organic Traffic: The website experienced a substantial increase in organic traffic, resulting in more qualified leads and inquiries from potential customers.
  3. Enhanced Local Presence: Atlanta Screen Prints' visibility in local searches improved significantly, leading to a boost in local customer inquiries and orders.
  4. Sustainable Growth: The SEO strategy implemented by Moz Web Media LLC helped Atlanta Screen Prints establish a strong online presence, contributing to sustainable business growth and increased brand recognition.

Conclusion

Through a tailored SEO strategy focused on improving keyword rankings, enhancing online visibility, and driving organic traffic, Moz Web Media LLC successfully helped Atlanta Screen Prints achieve their goals. The collaboration resulted in improved search engine rankings, increased website traffic, and a stronger online presence, positioning Atlanta Screen Prints as a leading provider of custom screen printing services in their market.